A Business Name is of utmost importance, especially in Export Import Business. One must be
careful and thoughtful in choosing a name. The name of your business needs to be attractive,
pleasant to speak and hear, meaningful, purposeful as a business.
When one does business in foreign market, one needs to be strategic in short listing and
finalizing a name. The Business name needs to show” your business vision, your product and
the attributes of a true entrepreneur.
Practical considerations while short listing a Business Name
1. Simple and Short – Use name, words or phrases that are easy to remember, pronounce
and write.
Example:
Shah Exporters
Bata
2. No negative connotation – Avoid using any word or words that have a negative socio-
cultural belief, meaning, or inauspicious.
Example:
Black Cat Shoes
Studio 13
3. Use Product characteristics – Use words that are the basic characteristics of your
product.
Example:
Tangy fruits
Sari Style
Different ways to name your Business
1. Naming the Business after a person – You can consider to name your business after a
family member, family name (surname), or the founder of the business etc.
Example:
Tata Enterprises
Amee
2. Name your Business after a location – Name your business after the Country, city, Area,
State or favorite destination
Example:
Bharat Motors
Gujarat Paints
3. Name the Business with Abbreviation / Short forms – Use first letters of the words
Example:
IndiGo Flights (InterGlobe Aviation Limited)
MRF Tyres (Madras Rubber Factory)
4. Name your business on Product or Industry
Example:
Mother Dairy
Galaxy Diamonds
5. Use adjectives – Glorify your product or industry
Example:
Fine Chemicals
Supreme Plastics
6. Use nouns to name your business
Example:
Rose Aroma
Venus Fashions
Sun Pharma
Lily Fresh Vegetables
Eagle Eyes (Optical)
7. Use abstract Names – Create your own names
Example:
Xerox
Rapido (transport)
Suzlon Energy
T-series
Blue Star
Add Suffix to the Business name for registration a sole proprietorship firm, or a company
Exim
Exim Enterprise
Global
Private Limited (Pvt. Ltd.)
Limited Liability Partnership (LLP)
International
International Trading
Pro-Tips:
Your business name is your identity
Your business name gives you pride
The business name gives you business strategy, direction, and a vision.
The business name can become your brand
Remember you are your business’s brand ambassador.
Choose your business name wisely.