Sampling is the first step ahead on the journey of Exporting! As a professional working in the Foreign Trade Industry, I have witnessed a lot of fresh exporters bogged down with a lot of doubts, worries, and concerns about sending out samples to another Country before the buyer finalizes it. As soon as they… Read More »
In today’s demand-driven omnichannel environment, there are many occurrences in which customer expectations are not filled. In a huge part, this happens because companies’ supply chains are not devised to meet the new demands of omnichannel distribution. An ideal supply chain strategy must able to return customers’ desires by becoming “customer-centric.” The eCommerce leader, Amazon… Read More »
There are different methods and options when determining a marketing and distribution channel for any international market. But, irrespective of the characteristics of the product or service, we know it won’t touch the customer by itself. Based on the condition of the market and characteristics of the product or service, the international exporter must… Read More »
In the previous post i.e. part 1, we discussed how to form channel partnerships. This part will educate you on other distribution and marketing tactics. In the event your business does not locate a channel partner with the satisfactory interest in your produce, piggybacking may be the resolution. Piggybacking is an adjustment with… Read More »
International market analysis can be applied to: discover new markets, search products and define public opinions on some strategies. Although diverse, they all follow a fundamental step-by-step method: Define the purpose of the analysis Recognize the efforts needed to accumulate the analysis Know how to perform those operations Distinguish the sources of information required to… Read More »